What is the best option to increase your sales: SEO or Google Ads?

When meeting clients, I often have to explain the difference between SEO and Google Adwords campaigns, and which one is the best for their business. Digital marketing is a complex art and can be difficult to understand. I hope this article will clarify this topic for you. What is the difference? SEO stands for Search…

New Google AI algorithm will enable smart phones to read sign language

Google has developed an algorithm that enable phone to understand sign language. The firm hasn’t applied it to create a product yet, but it is an important step toward new forms of digital communication. How does it work? The new project comes from Google’s AI labs, using machine learning to ‘infer’ 21 points on a…

The importance of lifetime customer value

Did you know that Increasing customer retention rates by 5 % increases profits by 25% to 95% (Harvard Business Review)? Here is another interesting statistic: “89% of consumers have switched to doing business with a competitor following a poor customer experience.” You can have the best marketing strategy for customer acquisition but if your customer…